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Number lifecycle directly affects delivery and reputation.

The Phone Numbers API covers discovery, ownership sync, assignment, and operational state changes.

Lifecycle stages

  1. Discover available inventory (available, pricing, countries).
  2. Acquire numbers (purchase or import_owned).
  3. Activate and assign to campaigns/agents.
  4. Monitor health and run periodic sync/resync.
  5. Release numbers when no longer needed.

Inventory and acquisition

Activation, sync, and release

Number-health operating rules

  • Keep rotating pools per campaign to reduce repeated-caller fatigue.
  • Monitor spam-flag indicators and remove affected numbers quickly.
  • Use region/timezone-aligned numbers for better answer rates.
  • Reconcile provider inventory with periodic sync.

Failure modes